Expert Software Awards Product Job To has wasted little time winning its first business under new management and a new name.
Pix’L Creative, the Fort Lauderdale, Fla., shop’s creative division, has been assigned product packaging design and merchandising duties for Expert Software. The Activision subsidiary is a developer and publisher of entertainment, educational, and small business and home office software programs.
Other contenders for the business were not disclosed. The Coral Gables, Fla.-based client did not return phone calls for comment. representative Steve Rice said the company, previously known as The Smith Agency, would receive a $250,000 fee for the assignment.
–T.W. Sieber