Expedia’s Quirky Ad Encourages Cooped-Up Consumers to Turn Travel Fantasies Into Reality

Daydreaming can only get you so far, says spot from Team One

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A living-room coffee table becomes a convertible car with unlimited miles, and a household broom turns into a diving board for a crystalline swimming pool. That’s what can happen if you let your imagination run wild and daydream about a vacation while sheltering at home.

Expedia knows that many people in the country are going stir crazy, fantasizing about a change of scenery and plotting the relaunch of their delayed travel plans. The brand, via agency Team One, has debuted a new campaign called “Stop Motion.

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