Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Earlier this month, Expedia launched “Find Your Understanding,” a 3:20-minute film about Artie Goldstein, a retired business owner who struggles to come to terms with his daughter’s decision to marry a woman. Reversed engineered into an ad by senior marketing director Vic Walia and agency 180LA, it combines real footage from the nuptials with recollections filmed after the fact into what may set a new bar for nuance in LGBT-themed brand messaging in the online travel category (LGBT tourism generates more than $65 billion per year, estimates research firm Community Marketing).