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JSM+ Communications, a shop known for high-tech clients such as Canon Computer Systems, has picked up a piece of nontech business.
Power Lift Corp., national dealer of Caterpillar industrial machinery, has awarded its estimated $1 million account to the Santa Monica, Calif., shop. The decision followed a review of Southern California agencies, said JSM+ management supervisor Adam Michaelson. There was no incumbent.
“We’re going to take [Power Lift’s] budding brand to the top of its industrial moving equipment field,” Michaelson said.
The agency plans to create trade print and direct mail advertising for the Pico Riveria, Calif.-based
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