Expanding Beyond High-Tech, JSM+ Wins Power Lift

JSM+ Communications, a shop known for high-tech clients such as Canon Computer Systems, has picked up a piece of nontech business.
Power Lift Corp., national dealer of Caterpillar industrial machinery, has awarded its estimated $1 million account to the Santa Monica, Calif., shop. The decision followed a review of Southern California agencies, said JSM+ management supervisor Adam Michaelson. There was no incumbent.
“We’re going to take [Power Lift’s] budding brand to the top of its industrial moving equipment field,” Michaelson said.
The agency plans to create trade print and direct mail advertising for the Pico Riveria, Calif.-based client, and revamp its Web site, Michaelson said. –Teresa Buyikian