Exchanging Fish For Gambling

Logan Wins La. Seafood After Casino Loss
NEW ORLEANS–Logan Marketing & Communications has lost one advertising account and acquired another as it prepares to move to larger quarters here.
Logan recently won the Louisiana Seafood Marketing Promotion Board, estimated at $400,000, which helped make up for the loss of the Treasure Chest Casino this month.
The Treasure Chest account had dwindled in recent years to $1 million. Since the riverboat operation opened in 1994, the suburban casino has reported higher revenues than any other local gaming facility.
Treasure Chest marketing director Ann Wallace said the account was taken in-house as part of an expansion of her department.
“Our goal has been to internalize a lot more of the marketing functions, and we have added staff to do that,” Wallace said. “We just hired Wanda Miller from the K&B Drugstore chain [purchased earlier this year by Rite Aid] to head our new advertising department.”
Logan, which reports billings of about $12 million, continues to do project work for Treasure Chest parent Boyd Gaming.
Separately, Logan’s 24 employees are packing boxes for a move to 650 Poydras Center, where the shop will occupy 8,500 square feet of space on the 11th floor. The new site is about 50 percent larger than the agency’s current home at 757 St. Charles Ave., where King Logan founded the company eight years ago.
Logan said the agency has been cramped in its current 6,000-square-foot office since merging with Berger & Reed Advertising last year.
–Janet Plume