Ex-Harris Interactive SVP to Lead MARC

DALLAS Omnicom Group’s MARC Research has named Merrill Dubrow president and chief executive officer, replacing the retiring Sharon Munger, the agency said.

Dubrow, 42, joins MARC in Irving, Texas, from Harris Interactive’s Service Bureau, where he was svp of client development, the agency said.

“There was an incredible buzz from people in the industry when they heard I was coming to such a great firm,” Dubrow said. “MARC is a pioneer in the market research industry set to celebrate its 40th anniversary in 2005; it’s owned by Omnicom with access to amazing resources for clients; and it has a solid reputation as an elite top 30 research company.”

Dubrow began his career as an interviewer for a firm that became Quick Test. He then worked for CRC Information, Phone Lab Research, BizRate.com and Elrick & Lavidge before becoming a record-setting business developer for Harris Interactive.

Dubrow has served as vice president of the Professional Chapters Council of the national American Marketing Association (AMA), president of AMA’s Boston chapter and co-chair of AMA Leadership Summits. He recently began a term on the executive board of the Marketing Research Association (MRA). Dubrow is a regular speaker at industry conferences organized by the AMA, MRA and Council of American Survey Research Organizations and colleges such as Northeastern, Boston University, Emory and the University of Pennsylvania.

Spun off from Tracy-Locke Advertising (now TracyLocke) in 1965, MARC provides brand-development research and consulting.