Ex-CP+B Staffers Sign First Clients

ATLANTA Stick and Move, a new agency in Philadelphia formed by two former employees of Crispin Porter + Bogusky, has acquired its first two accounts, the shop said.

The agency will produce advertising for Yakima, a Beaverton, Ore., company that makes car racks for carrying sporting equipment, and Hydrapak, an Emeryville, Calif., manufacturer of backpack water systems. The shop won reviews for both accounts. Billings are undisclosed.

Hydrapak is a former client of CP+B, but the company’s ownership and management changed last year. Stick and Move is the company’s first ad agency under the new ownership.

Stick and Move’s co-founders are Steven O’Connell, a creative director and copywriter at CP+B for six years, and Jared Scott, a former account planner for the MDC Partners shop in Miami.

O’Connell, who left CP+B at the end of March, worked on the Mini Cooper account and was an associate creative director and copywriter on the shop’s award-winning “Counterfeit Mini” campaign, which won a Titanium Lion at Cannes this year. He also was an associate creative director on the agency’s Ikea account and a copywriter for its “Truth” anti-smoking campaign.

Scott left CP+B two years ago and worked at WestWayne in Tampa, Fla., until leaving in March to join O’Connell in Philadelphia. The two previously worked together at Young & Rubicam in New York.