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ATLANTA Michael Palma, most recently director of business development at BBDO here, opened The Palma Group today.
The new company will provide business development consulting and recruiting services for advertising agencies. It opened in midtown Atlanta with four people, and Palma said he is looking for several more employees.
The firm contains two divisions: Creative Search and Rainmaker. Creative Search provides headhunter services, and Rainmaker provides new business development consulting.
Palma first established Creative Search in 1989 and helped place creative directors and other senior talent at shops including Havas’ McKinney + Silver in Durham, N.C.,