'Evolution' Move Finds Support

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CANNES, FRANCES As the dust settled over another Cannes Lions festival, there were few grumblings heard from the assembled industry players about Ogilvy & Mather’s “Evolution” spot for Dove winning the Grand Prix in Film after being moved from the public-service to corporate-branding category.



On Saturday night, as attendees assembled at the closing-night gala at the Carlton Hotel’s beach, Adweek asked what they thought of the move, which the Film jury revealed during the press conference announcing the winner.

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