The 'Evolution' of Advertising

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Cannes, France “Evolution” was the watchword at the 2007 Cannes Lions last week, as 11,000 delegates from the ad industry gathered in the South of France to celebrate creativity and contemplate how the business and the award shows that honor it will evolve in the future.

The Dove viral sensation “Evolution” took top honors in both the Cyber and Film categories, pointing to the colliding worlds of consumer-powered digital distribution and brand building.

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