Evian Launches New Site From Nurun

NEW YORK Nurun has given Evian’s Web site a face-lift for the third time in five years.

The Flash Web site (www.evian.com), aimed at affluent, health- and image-conscious 35- to 49-year-olds, includes the brand’s history, hydration tips, a store locator and a list of restaurants that receive Evian’s seal of approval.

Currently, the site is running two sweepstakes. The first, which runs through the end of the week, encourages visitors to enter to win a teardrop bottle, a corkscrew bottle opener and a stainless steel martini shaker. The second lets people register for a chance to receive a dinner on Evian at select top restaurants throughout the U.S.

The former Web site, which launched in July 2000, catered to a Gen Y target by featuring music and style trends. Another site that debuted in 1998 supported Evian’s “L’Original” campaign.

Nurun, a subsidiary of Quebecor Media in Montreal, has worked with Evian, a part of Danone Groupe in France, for five years in the U.S. and seven years in France.

Havas’ Euro RSCG MVBMS Partners handles Evian’s offline advertising.