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It’s not made by refugees in Idaho or employee-shareholders in the Rocky Mountains. It’s not organic, and it’s not made with milk from grass-fed cows or cultures imported directly from Greece.
So what makes Yoplait’s new yogurt line different? The name, Oui, should give you a hint: It’s French. Very, very French.
72andSunny’s first campaign for the brand reflects parent company General Mills’ efforts to create the next big thing in your local dairy aisle. It begins with an anthem spot profiling Melanie, the ideal consumer of this chic treat: She’s perfectly informal, fashionably aloof and intent on enjoying her spur-of-the-moment city life.
She also entertains the attentions of three interchangeable gentlemen.
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