EVB Names President

NEW YORK Independent Web shop EVB said Publicis Dialog executive Cary Savas would join the agency as its first president.

Savas, 39, is returning to EVB, where he was vice president and director of client services from February 2004 to April 2005. He left EVB to join Publicis Dialog as director of interactive services. At Publicis Dialog, Savas worked on the Sprint and Hewlett-Packard accounts. He has held previous management positions at agencies including Goodby, Silverstein & Partners, Anderson & Lembke and Saatchi & Saatchi.

As president, Savas will handle account service, planning and media for EVB clients, which include Wrigley’s and Leapfrog. Agency founder Daniel Stein has run EVB as managing director for the past five years. He will assume the role of CEO, setting long-term strategy and winning new business, while Savas handles day-to-day operations.

Stein said EVB’s growth—the shop’s revenue is up 100 percent this year and the employee head count has also doubled to 50—necessitated the new management structure. The agency plans to expand beyond San Francisco and open offices in Chicago and New York, he said.

“What we’re finding is clients are now receptive to the Internet leading to marketing ideas,” Stein said. “In the past, they’ve always looked to their traditional agencies to come up with the big ideas. What we’re finding now is big ideas can start on the Web and grow out from there.”

EVB said it recently won assignments from Best Buy, CardStore, Kashi and Sunkist. The wins help ease the loss of longtime client Old Spice last month.