EvansGroup Hangs Onto Orchard

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SAN FRANCISCO – In a crucial victory for EvansGroup here, the agency has defended its hold on its key account, Orchard Supply Hardware.
The estimated $6.5-million account had been the anchor of DDB Needham/S.F., which in August merged with EvansGroup. But concerns over the dwindling resources DDB Needham had committed to the account prior to the merger and fear that the merger might not resolve those problems led Orchard to look at alternative shops, according to Joe DiRocco, vp/marketing for Orchard.

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