Euro RSCG Names Langdon for U.K.

NEW YORK Euro RSCG Worldwide has named Ben Langdon chairman of its U.K. operations. In his new role, he will report to the network’s global chairman and CEO, Jim Heekin, the company said.

In his new capacity, Langdon, who was most recently co-founder of U.K. startup agency Ben Mark Orlando, will also becomes chairman of Euro RSCG in London. According to the company, Langdon will start immediately.

Prior to the launch of Ben Mark Orlando, Langdon was CEO of McCann-Erickson in the U.K., where he was responsible for integration and driving growth. Langdon had previously worked with Heekin at McCann, when Heekin was chairman and CEO of McCann-Erickson WorldGroup.

A unit of Havas, Euro RSCG Worldwide’s client roster includes Air France, BNP Paribas and LVMH Louis Vuitton.