Euro RSCG, JWT Team for MasterCard, Shell

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

DALLAS Shell Oil Products and MasterCard are teaming up in a sweepstakes promotion that will award Chrysler Crossfires to 35 winners, the company said.

A national campaign will employ magazine, Internet, direct mail and radio ads. Euro RSCG, New York, developed the creative work, and J. Walter Thompson, also of New York, performed media planning and buying, a Shell spokeswoman said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in