Euro RSCG Advances McLoughlin

NEW YORK Euro RSCG has expanded the Jaguar account duties of Dan McLoughlin, adding Latin American markets to his purview, effective immediately.

McLoughlin had been group account director for North America. He is now brand director for the Americas on Jaguar, which spent $25 million in domestic measured media in the first half of 2006, according to Nielsen Monitor-Plus. Last year, Jaguar spent $75 million on ads.

In a statement, David Jones, worldwide CEO of the Havas-owned agency, said, “His team supports him and our clients love him. He’s a fantastic leader, and I am confident that he’ll help to further build the Jaguar brand in Latin America.” McLoughlin reports to Jones.

Euro RSCG in Irvine, Calif., has handled the Jaguar account as lead global agency since March 2005, winning the business after a review. Jaguar’s previous partner was WPP Group’s Young & Rubicam in Irvine.

McLoughlin and his team will launch Jaguar in Argentina and Brazil in the coming months. “As the markets emerge, we will emerge with them.”

McLoughlin, 44, joined Euro RSCG 10 years ago in New York as an account director on its Philips Electronics business. He later moved to the MCI account as global account director.

He had experience handling car accounts earlier in his career. At Omnicom Group’s TWBA\Chiat\Day in Playa del Rey, Calif., McLoughlin worked on the agency’s flagship Nissan assignment. He also served on Mitsubishi’s electronics account.

Jaguar is owned by the ailing Ford Motor Co. Euro RSCG’s also handles Ford’s Volvo brand. The Detroit-based auto company has six other brands: Ford, Lincoln, Mercury, Aston Martin, Land Rover and Mazda. Only the latter two brands have had improved sales this year.