Etsy's First Global Campaign Is an Expression of Individuality, Just Like the Stuff It Sells

Here's what makes it and its everyday items different

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Of the innumerable alternative, artisanal, new-economy brands to emerge from Brooklyn in the past few years, few have achieved the global reach of Etsy, the online marketplace for (mostly) handcrafted items—a kind of crunchy-granola version of eBay—and the go-to platform when you're in the market for a bar of goat-milk soap or a crocheted pillow shaped like a cat. At any given moment, Etsy has 1.7 million sellers who've posted 40 million items for sale that are, in turn, browsed by 26.1

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