Etihad Airways Picks Cheil Worldwide and Barbarian Group for Its Westward Expansion

As UAE-based carrier reimagines luxury

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

In March, Etihad Airways made headlines with a new ad campaign—created by M&C Saatchi and starring Nicole Kidman—aimed at redefining luxury in the context of business travel.

Now, Cheil Worldwide and New York-based, tech-centric creative agency Barbarian Group have been chosen to handle digital and social-media marketing duties for the United Arab Emirates-based airline as it seeks to cement its presence in the West.

Last year, Etihad added 10 new destinations to its roster and reported more than a 50 percent jump in net profits as it pulled closer to chief competitors Qatar Airways and Emirates, which Adweek recently called "the world's most glamorous airline."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in