Ethiopians Pose for First (and Maybe Last) Family Portraits in Beautiful Clean Water Ads

Deutsch's gorgeous campaign for Water Is Life

Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last.

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