Et Cetera …

About 150 former Benton & Bowles staffers gathered at La Maganette in midtown Manhattan last Monday for their fourth (fourth!) annual reunion. Jack Bowen, the former chairman and CEO of the agency that became D’Arcy Masius Benton & Bowles and then was subsumed by Publicis in 2002, addressed the group. He reminisced about the days of yore and “the happy times at B&B and how we all loved to come to work every day.” He continued, “We were unique because we put our people first.” Bowen posed with reunion organizers Janet Stanton and Vicky Amon. Others who showed up included Mike Moore, Ted Dunn, Mark Abrams, Peter Greene, Joel Harrison, Ruth Levine, Roy Eaton, Jon Guliner and Bill Sandberg. … Arnold hosted not one but two parties celebrating The Breakaway Brand, the new book by Fran Kelly and Barry Silverstein. About 50 employees, clients and friends turned out for the Boston outing at Top of the Hub. A more intimate New York gathering drew legendary former Young & Rubicam chief Ed Ney. Kelly thanked Ney for offering him summer job in advertising in 1977, when he was a struggling pre-med student at Amherst. “I thanked him, and my mother thanked him,” Kelly said. … Ex-TBWA\Chiat\ Day account chief Richard Lewis celebrated his new book, Absolut Sequel, at the Condé Nast building in Times Square last Wednesday. His first book, Absolut Book, sold over 300,000 copies. In front of a crowd that included former TBWA\Chiat\Day colleagues such as Patrick O’Neill and Tony DiGregorio, Lewis said his obsession with Absolut was coming to a close and that reports that he was working on a third book, Absolut Not Again, were unfounded. … Saatchi & Saatchi New York CEO Mary Baglivo will be the featured speaker tomorrow at a meeting of Advertising Women of New York. Her topic? “Love Stories: Creating Loyalty Beyond Reason.” The speech is part of AWNY’s master class series.