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Nothing like a little cross-network promotion. Adman turned TV talk-show host Donny Deutsch appeared last week on NBC’s I Want to Be a Hilton, in which he participated in a mock press-conference challenge with the aspiring socialite contenders. Celebrity mom Kathy Hilton introduced Deutsch as “a legend in the world of advertising” and then plugged his “hot cable TV show,” The Big Idea with Donny Deutsch, which runs on sibling network CNBC.

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