Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup

Leo Burnett preps client's Big Game debut

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After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them.

The online insurance company confirmed Monday that it is suiting up and ready to air an in-game spot on Sunday's telecast. No details about the length of the ad or the creative approach were available. But a rep for Leo Burnett in Chicago, which is creating the spot, said it will "demonstrate how Esurance is the faster, smarter and more modern direct insurance provider."

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