Estrella TV Added to Nielsen Ratings

Network TV’s newest network, Estrella TV, will get its first network TV ratings Monday (March 8), becoming a reported network in Nielsen’s national people meter sample.

Launched last fall by Liberman Broadcasting, the Spanish-language network is cleared in 27 markets on nine owned-and-operated stations and 19 affiliate stations to reach 73 percent of U.S. Hispanic households.

LBI Media’s Spanish Media Rep Team handles sales.