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The Martin Agency aims high in its “Blueprints” campaign for ESPN’s X Games. Too high, perhaps.
According to the shop, the goal is “to communicate the idea of how athletes turn a visionary idea into a trick … stop-motion animations of ‘ideas’ are scrawled in the snow and morph in and out of 3-D sculpture,” which emerge from the ground as an athlete giving his or her particular high-energy X Games’ performance. That’s a lofty creative mission.
And
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