ESPN Touts 'Monday Night Football'

NEW YORK As the National Football League season begins, ESPN today launched a new integrated campaign from independent Wieden + Kennedy here centered on its Monday Night Football franchise.

The campaign, to be aired primarily on ESPN and ABC, consists of seven commercials and an anthem spot that ran during pre-season games with players such as the New Orleans Saints’ Reggie Bush, Cincinnati Bengals’ Chad Johnson and San Diego Chargers’ Antonio Gates humming the horn-heavy theme to Monday Night Football.

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