ESPN Steers Consumers to Autobytel

NEW YORK Based on the theory that a significant number of sports fans also are car-buying consumers, ESPN and Internet automotive marketing services company Autobytel said they have launched a service called ESPN Cars Powered by Autobytel.

Located at and via (click on ESPN Cars), the site will enable visitors to access new vehicle pricing, ratings, photos, specifications, videos and reviews, and utilize tools that let them configure, compare and view new car models. A section for used cars is also accessible.

Initially, the ESPN Cars section will exclusively contain content provided by Autobytel. Future content will be provided by both sites, including features about sports personalities and their cars.

Under the agreement, the ESPN Cars section will be co-branded and maintained through cooperative efforts from both parties. Autobytel will manage all e-commerce functions and will host the pages on its servers.

“’s core audience is young, dynamic men, and we want to serve their interests as completely as possible,” John Kosner, svp and general manager, ESPN New Media, said in a statement. “Cars, trucks and the sports stars who drive them are a particular passion for our fans. This collaboration with Autobytel allows us to provide fans with the information they seek.”

ESPN is based in Bristol, Conn.