ESPN Set to Break Ad Campaign Starring A-Rod

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Alex Rodriguez is now not only the poster boy for steroids, he also is  the poster boy for the World Baseball Classic–literally.

The Yankees third baseman is one of four athletes that will be featured in a global campaign promoting the WBC on ESPN. As part of the effort, Rodriguez, Derek Jeter, Ichiro Suzuki and Jorge Cantu will be featured in cable TV, print, outdoor and online ads as well as on posters distributed at sports bars.

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