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ESET LLC, a security software provider, is turning to scare tactics in an out-of-home campaign that is the largest out-of-home gestural interactive display to date. Located in downtown Austin, Texas, the street-level display consists of 18 LCD linked screens.
Lifelike maggots, rats and roaches slither out of the way when pedestrians pass by, revealing the message: “Create a safe space for yourself on the Internet.”
DWA Media and BBDO West worked with Monster Media to create the display, which runs to April 22.
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