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When Hirshberg joined 2-year-old Deutsch/LA as ecd in 1997, he was just 29, and the Marina del Rey outpost had only 10 staffers. By 32, he was a managing partner, running the agency with Mike Sheldon, a creative partner since their days at L.A.’s Fattal & Collins. Now, the two oversee a 280-person office known for its Mitsubishi work, Coors Light’s “Wingman” ads, Real California Cheese’s Happy Cows and DirecTV’s Installer, among others.
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