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Two New York shops last week landed accounts, worth a total of $9 million, that mark their first entries into two categories.
Christy, MacDougall, Mitchell picked up creative duties on the estimated $7 million ad account of ERA Real Estate. The business was shifted from Earle Palmer Brown, Philadelphia, without a review. Separately, Avrett, Free & Ginsberg won the review for creative duties on the estimated $2 million account of Airheads candy.
CMM will create a new tagline for ERA, which currently uses “We’re selling houses” in its ads.
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