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Epson America has awarded its estimated $20 million ad account to DDB Needham’s Los Angeles office, after a three-month review.
The agency prevailed over three other finalists: The Richards Group, Dallas; Rubin Postaer and Associates, Santa Monica, Calif.; and Seiniger Advertising, Beverly Hills, Calif. Although the Torrance, Calif.-based company was considering unbundling its media, DDB was awarded both creative and media duties.
Epson executives complimented all of the finalists on their presentations, but said DDB demonstrated “the best strategic thinking and insights” into the printer company’s business.
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