Epiphone Ads Find Inner Chord

Core attempts to express the raw emotion felt by electric guitar players in its first work for Epiphone, a print campaign that breaks in March.

Ads show guitarists playing different types of music, with copy that expresses the often semi-articulated emotions that playing brings.

” ‘I can’t tell you, but I can play it for you’ was pretty much the recurring theme of every musician I talked to,” said Wade Paschall, the copywriter for the spots.

“I can’t tell you but I can play it for you” is the headline for one print ad that shows a skinny young man playing his Epiphone.