Mitsubishi Motor Sales of America dealers are hoping “car envy” among consumers will keep its sales strong as it unleashes a new campaign from Deutsch/LA.
Three black-and-white commercials, which broke last week on spot TV airing nationally, show vignettes in which lacking Mitsubishi cars sparks angst in a parking lot, on a date and at the car wash. The ads were crafted by copywriter Eric Springer and art director Vinny Picardi–the lead Mitsubishi creative team at the Playa del Rey, Calif.,
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