Enlighten Launches Interactive Work Behind Audi’s A4

Enlighten, Ann Arbor, Mich., has launched its first work for Audi: an interactive campaign for the redesigned A4 sedan.

The campaign includes a redesigned Web site and downloadable screensaver, which automati-cally connects back to Audi’s servers to retrieve new images, animation and news, said Tom Beck, an agency representative.

Enlighten also developed an electronic campaign management tool that allows the automaker to conduct and manage an extensive e-mail marketing effort in-house, Beck said.

The campaign will also promote an Internet-based sweepstakes, which is linked to the new A4 TV commercials from McKinney &Silver, Raleigh, N.C.