Enlighten Launches Interactive Work Behind Audi's A4

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Enlighten, Ann Arbor, Mich., has launched its first work for Audi: an interactive campaign for the redesigned A4 sedan.

The campaign includes a redesigned Web site and downloadable screensaver, which automati-cally connects back to Audi’s servers to retrieve new images, animation and news, said Tom Beck, an agency representative.

Enlighten also developed an electronic campaign management tool that allows the automaker to conduct and manage an extensive e-mail marketing effort in-house, Beck said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in