Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
British energy drink brand Lucozade plans to invest 10 million pounds ($13.8 million) to grow its brand positioning and is unveiling a new campaign entitled “It’s On.”
Created by Adam&EveDDB alongside the brand’s in-house team, the multimedia campaign will aim to reach 97% of the U.K. population by the end of this year.
“’It’s On” brings to life Lucozade’s iconic positive energy and what it feels like to be at your best,” said Zoe Trimble, head of Lucozade Energy at Suntory Beverage and Food GB&I.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in