Empower Creates Online Marketing Shop

Media management firm Empower MediaMarketing has spawned a cyberchild.
The offspring online marketing agency is called Keen Eyes, and is headquartered in San Diego, where Empower’s West Coast operations are based. It begins life with an estimated $16 million in capitalized billings from a variety of e-commerce and dot.com clients. On the roster are business Web site developer Webforia; AamesFunding.com; Sam Goody.com; and Escrow.com, among other companies; plus agency clients Wise Guys, Pasadena, Calif.; Harris & Love, Salt Lake City; and DNA Brand Mechanics, Seattle, and its parent, EMM.
Managing director of the new agency is Mickele Hughes, previously marketing director for Cincinnati-based Empower’s Southern California operations. Empower executive vice president/partner Tim Hahnke and senior vice president John O’Connor are investors in Keen Eye, which will offer online marketing, Web design and other e-communications services.
“Marketers need online as much as offline advertising,” said Hughes. “That’s the puzzle missing from the agency business. And it all needs to be integrated.”
Hahnke said while a shakeout in dot.com business is expected, the demand for online marketing support will grow regardless.
Creation of the Internet startup caps an expansive month for Empower, which recently opened a San Francisco office, headed by former Gardner, Geary, Coll & Young media director Judith Cox [Adweek, Nov. 1].
Empower, with service offices in Los Angeles, San Francisco, Chicago and Birmingham, Ala., claims billings of more than $625 million. K