Emphasis on Athletes Brings a Younger Audience in the NFL's 100th Season

CMO Tim Ellis on how the league is staying relevant at Adweek's Challenger Brands summit

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Not every brand lasts long enough to celebrate its 100th birthday. Not every brand is the National Football League. And while not a Challenger Brand in the traditional sense—it’s been the most popular sports league in the United States since the early ’70s—it was seeing the same headwinds facing every legacy entertainment product: declining younger audiences and lack of relevancy.

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