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EMI Suffers Identity Crisis

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Is the Boston market large enough for two agencies with practically the same name? Perhaps not.
EMI Strategic Marketing is a 10-year-old, 55-person shop in Boston that caters to the direct marketing, strategic consulting and promotional needs of AT&T, Fidelity and Reebok International, among others. The acronym stands for Edlund Mulchrone International, referring to its founders, Campbell Edlund and former partner Keith Mulchrone.
EMI Advertising, formed two years ago, handles advertising for Kappy’s Liquors and other small local clients.

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