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O’Keefe Returns to Marketing Wars to Shape Web-Only Ventures
ATLANTA–Internet marketing pioneer Kelly O’Keefe has opened a new company called Emergence Brand Laboratories, dedicated solely to Web-based clients.
Calling most dot.com advertising “a relentless and nauseating sea of ineffectiveness,” O’Keefe said Emergence is designed “to help build Web-based companies into brand leaders on the Internet . . . We are exclusively a branding company. We will be focused entirely on Internet ventures. This is not an agency, it’s not a marketing firm, it’s not a dot.com.”
Located in Richmond, Va.,
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