Elmo, Tickle Me Not

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Canadians have again gotten the shaft, this time by Elmo.

Rather than tickle them, the adored Sesame Street muppet ticked off our neighbors to the north when a promotion that had them scooping up talking Elmos by the handful turned out to be open to U.S. citizens only.

Canadians claim there hasn’t been this much controversy since Quebec’s last attempt to secede failed in ’98.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in