Brand MarketingElement 79 Picks Up $40 Mil. From Yum! BrandsBy Trevor Jensen|September 16, 2004ShareBy Trevor Jensen|September 16, 2004ShareCHICAGO Yum! Brands has shifted creative duties for its Long John Silver’s and A&W restaurant chains to Omnicom Group’s Element 79 Partners following a review, the client has confirmed. Combined total billings are about $40 million. Almost all of that is spent on Long John Silver’s, which had been with Omnicom’s BBDO for two years. A&W billed slightly more than $1 million last year. That chain assigned a project to MDC Partners’ Kirshenbaum Bond + Partners in New York last November. That project was completed and the agency did not compete for the combined business, a KB+P rep said. In confirming the shift, a client rep said, “BBDO chose not to pitch the combined business of the two brands.” The names of contenders could not immediately be determined. Officials with BBDO in New York and Element 79 in Chicago either could not be reached or declined comment. Louisville, Ky.-based Yum!’s media buying is handled by WPP Group’s Mediaedge:cia. Adweek Adweek