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CHICAGO Yum! Brands has shifted creative duties for its Long John Silver’s and A&W restaurant chains to Omnicom Group’s Element 79 Partners following a review, the client has confirmed.
Combined total billings are about $40 million. Almost all of that is spent on Long John Silver’s, which had been with Omnicom’s BBDO for two years.
A&W billed slightly more than $1 million last year. That chain assigned a project to MDC Partners’ Kirshenbaum Bond + Partners in New York last November.
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