Electrolux Decision Nears

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

NEW YORK — Another round of meetings is possible before Electrolux selects an agency in its $75 million global review, sources said. A decision is not expected for several weeks.

Last week, three finalists presented strategic ideas to client executives in Belgium, sources said. The shops are Interpublic Group’s Lowe in London, Grey in London and the WPP Group team of Rainey Kelly Campbell Roalfe/Y&R in London and Berlin Cameron/Red Cell in New York, according to sources.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in