Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
New work for the Cadillac Eldorado from D’Arcy Masius Benton & Bowles continues the aspirational approach of earlier ads and again compares the classic cars of yore with today’s model.
A TV spot breaking today ends with the tag, “Eldorado. Drive the dream,” which replaces last year’s “Live without limits.”
Just as last year’s TV work did, the new spot and companion print work from DMB&B’s Troy, Mich., office plays on Eldorado’s heritage, with shots of a gleaming 1959 model juxtaposed with the latest design.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in