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El Pollo Loco has a new lead creative agency.
The restaurant chain has hired Butler, Shine, Stern & Partners after a review. The Sausalito, Calif.-based agency was among five finalists for the business, according to an El Pollo Loco representative, who declined to identify the others.
Butler Shine succeeds Goodness Mfg., which split with El Pollo Loco last year.
The new agency's first work is expected next month. The restaurant's media spending totaled nearly $27 million last year, up from around $21 million in 2010, according to Nielsen.
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