Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
EL AL recently selected its new lead agency in the U.S., Soubriet Byrne & Associates (SBA), which beat out four other unnamed contenders, per the brand. Excluding business-to-business and Internet, the Israeli airline's ad spend hit $389,000 last year, according to Nielsen, while totaling $312,000 during 2011.
"SBA is a small agency that maximizes their creativity and production and has [brand] challenger experience," Sheryl Stein, EL AL's U.S. marketing manager, told Adweek. "You can see the creativity in our current ads."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in