Eisner Zeroes In on Philly Flyers

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Eisner targets Phila-delphia travelers in its first campaign for US Airways.

The Baltimore shop’s advertising, which includes, print, radio, direct and out-of-home messages, kicks off this month and is expected to run through next spring. Campaign spending is undisclosed.

Annual billings have been estimated at $20 million. Television advertising, originally slated to be part of Eisner’s efforts, is not part of the schedule at this time.

Print advertising is set to appear in daily editions of the Philadelphia Inquirer and regional runs of magazines such as Time, Newsweek and U.S.

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