Eisner Rebrands Itself as Nonbox

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Bill Eisner is taking the family name off his agency in an effort to practice the branding innovation he preaches.

William Eisner & Associates, the Hales Corners, Wis., shop founded by Eisner’s father in 1959, is now Nonbox. The name is meant to indicate not that the agency thinks “out of the box,” but that it declines to acknowledge that any such box exists, said Eisner, partner and chief creative officer.

“It reflects the way the company is going,” he said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in