EDS Adds Market Perspective of Zyman Group

DALLAS Electronic Data Systems has hired Sergio Zyman’s consulting firm to advise the company on its brand and positioning, EDS confirmed.

EDS spokesperson Liz Bonet said the arrangement with the Atlanta-based Zyman Group would not result in changes to its relationship with Publicis Groupe’s Fallon in Minneapolis, which handles creative and media duties.

“Sergio Zyman is well-known in consumer marketing circles and we believe he and his group offer an important third-party perspective of how we approach the business-to-business market,” Bonet said.