Editor’s Letter: It’s Viva Las Vegas for Brands

Marketers and exhibitors make their annual march on CES

The Consumer Electronics Show is a starting gun and FOMO-charged crucible. Getty Images

For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and FOMO-charged crucible.

This story first appeared in the Jan. 7, 2019, issue of Brandweek magazine. Click here to subscribe.
@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.